principles of persuasion
- Part I: Examples
- Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook.
- Submit “Part I”, a separate document with the examples you located. Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.). If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice. Label your examples clearly and provide a one paragraph explanation for each.
- Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook.
- Part II: A Social Psychological Analysis of _______ lprinciples of persuasion
- Explain in-depth how social psychologica are relevant for one of your selected advertisements, citing relevant research. Relate characteristics of the communicator, the message, and the target audience.
- Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?
- Submit “Part II”, structured as a paper and written in APA style.
The Art and Science of Persuasion paper
- Must include Parts I and II.
- Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to APA style (Links to an external site.)Links to an external site. as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
- Must include a separate title page (Links to an external site.)Links to an external site. with the following:
- A header
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must begin with an introductory paragraph (Links to an external site.)Links to an external site. that has a succinct thesis statement (Links to an external site.)Links to an external site..
- Must utilize academic voice (Links to an external site.)Links to an external site..
- Must address the topic with critical thought
. - Must eaccording to APA style.