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Assignment: Application: Mass Communication Critique
Has a provocative media clip showing human suffering caused you to reflect upon your ethical beliefs or to question the beliefs of others? In mass media, gatekeepers known as advertisers, journalists, news stations, media conglomerates, and their associated editorial staff weigh their own ethical beliefs and concerns to determine what is seen. In this Application, you will examine your own ethical beliefs as you analyze how media organizations decide upon the message.
To prepare for this Application:
· Review Chapters 16–18 in the Course Text, The Dynamics of Mass Communication: Media in Transition, and the video “Principles of Risk Communication.”
· Review the articles “From the Editor: Questions of Ethics—for Bee and You,” “Opinion: From the Editor: The Question Is Ethics, and Readers Respond,” and “Impact of the Global Media Revolution.”
· Read the two case studies in the “Case Studies for Media Ethics” document in this week’s Learning Resources and choose one to focus on for this activity.
· Identify the ethical implications posed in your chosen case study.
· Consider the social implications of the media portrayal discussed in the case study.
· Reflect on how your personal beliefs influence your ethical view of this case study.
By Day 7
Write a 1- to 2-page critique of your chosen case study that answers the following questions:
· What are the ethical implications of the case studies?
· How did your personal beliefs affect your critique?
· What are the professional, community-based, and environmental effects of the media portrayal presented in the case study?
· Refer to 2 specific examples from your course reading and record in your assignment information about each source, including author, year, page number, and publication title.
Required Readings (References)
Dominick, J. R. (2012). The dynamics of mass communication: Media in transition (12th ed.). New York, NY: McGraw-Hill.
· Chapter 16, “Formal Controls: Laws, Rules, Regulations”
This chapter discusses laws, rules, and regulations as they relate to mass media.
· Chapter 17, “Ethics and Other Informal Controls”
This chapter discusses various informal controls on media and their importance to mass media.
· Chapter 18, “Social Effects of Mass Communication”
This chapter examines the effects of media on society. It analyzes how media influences an individual’s attitude, knowledge, perceptions, and actions.
Document: Case Studies for Media Ethics (Word document)
Review both case studies and choose one to focus on for this week’s Application.
Sill, M. (2009, January 11). Questions of ethics—for Bee and you. The Sacramento Bee, p. E1.
From the editor: Questions of ethics—for Bee and you. Sacramento Bee, by Sill, M. Copyright 2009 by McClatchy Company. Reprinted by permission of the McClatchy Company via the Copyright Clearance Center.
In this editorial, Sill poses hypothetical cases involving journalistic ethics.
Sill, M. (2009, February 8). The question is ethics, and readers respond. The Sacramento Bee, p. E1.
Opinion: From the editor: The question is ethics, and readers respond. Sacramento Bee, by Sill, M. Copyright 2009 by McClatchy Company. Reprinted by permission of the McClatchy Company via the Copyright Clearance Center.
In this follow-up editorial, Sill recounts some of the responses of staff members and readers.
Optional Resources
Reality-TV-Online. (n.d.). Retrieved September 12, 2016, from http://www.reality-tv-online.com
Reality TV World. (n.d.). Retrieved September 12, 2016, from http://www.realitytvworld.com
Manohar, U. (2007, October 18). Reality TV: Reality shows in India. Retrieved from http://www.buzzle.com/articles/reality-shows-reality-tv-shows-in-india.html
These three web resources contain examples of controversial TV programs that challenge ethical media distribution in different countries.
Media Ethics. (n.d.). Retrieved September 12, 2016, from http://www.mediaethicsmagazine.com
This online magazine allows you to find examples of news stories where ethical judgments are challenged.
EthicsWeb.ca. (n.d.). Retrieved September 12, 2016, from http://www.ethicsweb.ca/resources/media/issues.html
This Canadian website provides links to pages regarding ethics in media.
Shedden, D. (2010). Media ethics bibliography. Poynter Institute. Retrieved from http://www.poynter.org/uncategorized/785/media-ethics-bibliography/
This website refers you to multiple online resources that research, discuss, and write about ethics in the media.
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