University of Phoenix St Anthony’s Medical Center Consumer Behaviors Paper

University of Phoenix St Anthony’s Medical Center Consumer Behaviors Paper

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing play a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

• One walk-in clinic, such as an urgent care facility
• One retail clinic in your local grocery store or retail pharmacy
• No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

• Demographics of the consumers who use the facility selected
• The location of the facility selected
• The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

• Describe the facility selected, including its location.
• Analyze the demographics of the consumers who use the facility selected.
• Include the cultural and generational demographics in your analysis.
• Analyze the marketing approach used for the facility.
• Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
• Consider whether marketing techniques can be the same when marketing to different demographics.

Cite at least 1 reputable reference.

Format your assignment according to APA guidelines.