Learning Objective.

Learning Objective.

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Week 2

152, 5.1, 5.2, 5.3

Apply Your Knowledge

To review chapter content related to each question, refer to the indicated Learning Objective.

5-1.How should you schedule your time for a writing project in an unfamiliar subject area when you have no idea how long it will take to complete the research and produce a first draft? [LO-1]

5-2.A day after sending an email to all 1,800 employees in your company regarding income tax implications of the company’s retirement plan, you discover that one of the sources you relied on for your information plagiarized from other sources. You quickly double-check all the information in your message and confirm that it is accurate. However, you are concerned about using plagiarized information, even though you did nothing wrong. Write a brief email message to your instructor, explaining how you would handle the situation. [LO-3]

5-3.You are organizing an exploratory in-person meeting with engineering representatives from a dozen manufacturers around the world to discuss updates to a technical standard that all the companies’ products must adhere to. The representatives have a wide range of firmly held opinions on the subject, because the changes could help some companies and hurt others. They can’t even agree on what should be addressed in the first meeting, so you need to develop a minimum level of consensus on what should be on the agenda. Which combination of media and channels would you use to move the conversation forward and finalize the agenda? Each company has one representative, and any discussions need to be kept confidential. [LO-4]

153, 5.14

Planning: Assessing Audience Needs; Media Skills: Blogging; Communication Ethics: Making Ethical Choices [LO-3], Chapter 1 Your supervisor has asked you to withhold important information that you think should be included in a report you are preparing. Disobeying him could be disastrous for your working relationship and your career. Obeying him could violate your personal code of ethics. What should you do? On the basis of the discussion in Chapter 1, would you consider this situation to be an ethical dilemma or an ethical lapse? Explain your analysis in a brief email message to your instructor.

138, 6.38

6-38. Writing: Establishing Your Credibility; Microblogging Skills [LO-2], Chapter 8 Search LinkedIn for the profile of an expert in any industry or profession. Now imagine that you are going to introduce this person as a speaker at a convention. You will make an in-person introduction at the time of the speech, but you decide to introduce him or her the day before on Twitter. Write four tweets: one that introduces the expert and three that cover three key supporting points that will enhance the speaker’s credibility in the minds of potential listeners. Make up any information you need to complete this assignment, and then email the text of your proposed tweets to your instructor.

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